Up to 2 days. New. Get brows for days! New waterproof brow gel. Lasts up to 2 days. Formula adheres to brows for a no hassle wear. Does not transfer, does not smudge, waterproof. 96% saw fuller, thicker brows (based on a consumer test). 93% (based on a consumer test). www.maybelline.com. Made in Canada with domestic and imported parts.